Jay Biethan is a multi-hyphenate brand systems strategist and creative director with 15+ years of experience breaking ground with compelling visual/verbal identity solutions that radically catalyze community engagement. Through personal resilience, empathy, and an active-listening aptitude, Jay harnesses their curiosity and truth-seeking skill-sets to center conceptual outcomes that meaningful reflect the human experience. Not just story-telling, but story-doing.
Recently, Jay was a design director and thought leader at Gensler, leading projects for Google, Gilead, and Adobe.
Jay notably brought justice to Harvard Law School with an award-winning shield design, developed access to Cleveland Clinic’s digital healthcare expertise, sparked joy with a dog toy line at PetSmart, ignited Gen-Z interest in fintech’s wealth wellness curriculum called Cotide, and gave shape to the LGBTQ+ community with the Provincetown Business Guild identity.
Jay is passionate about resilience/sustainability and DEIB initiatives—always looking to build and mentor interpersonal connections with team members, collaborators, agency partners, clients and friends locally and around our beautiful blue dot.